Skip to main content

The Coffee Clown

According to this video, McDonald's is vying for a place in the gourmet coffee market. Given that I work in the gourmet coffee market, I cannot help but see this as a drastic distortion of a very delicate and under appreciated art form generalized by the word coffee. (Left: McDonald's being honest)

“Poor Man’s Crack,” or “Mud,” or “Joe” is as American as chaps and the obesity epidemic. Many know of the Boston Tea Party but few have been taught about the Seattle Coffee Soiree, where everyone dressed up like Indians, similar to the Boston event, but were more efficient from all the caffeine. This unfortunately led to a decrease in stability because everyone crashed afterwards. Waking up with awful headaches, the people started fighting with those wearing the color red leading to a scuffle with the British while planting the seeds for the USA’s long hatred for Communism.

This historical tale will not be found in history books because of its very vague and unverifiable nature. What we do know is the coffee boom or “Starbucks Craze” started in Seattle, Washington (what is affectionately known as the “Why-do-they-only-have-one-kind-of-tree State.” This “craze” spread all over the West Coast, From top to bottom everyone was buzzing around to get a bigger buzz on gourmet delicious coffee or what it’s more expensive name was, espresso. (Left: Artist depiction of the craze)

Coffee has finally been realized in its finest and most pretentious form, an ounce-sized portion of steam pulled acidic bliss that tastes slightly better than leftovers from an oil change. Espresso (known by lower IQ folks as “expresso”) is the ultimate caffeinated beverage. It combines the flavors of pure Arabic oil and fermented lemon peels with steamed milk, creating a drink that can justifiably be priced at about $3.55.

The true heroes are Jerry Baldwin, Zev Siegal and Gordon Bowker, the founders of the popular coffee shop, Starbucks, who named it after the infamous whale hunter Starbuck. During the Great Depression, Sir Gaylord Starbuck had been trying to produce coffee faster (hence the confusion of expresso vs. espresso) and for a larger price. He never succeeded in this venture, as he died a complete failure apart from one accomplishment, the live capture of an albino whale in Washington’s Puget Sound. (Right: Sir Gaylord Starbuck)

As you can see, coffee has a rich and sad history. One that should be actually researched. McDonald's has no right to distort this amazing beverage into the same type of falseness that is their burgers or chicken wings. I am sure that once espresso has been sent through the McDonald's machine, the beauty and sacred specialness that is America’s drug of choice will be nothing but another commonplace luxury that will some how make us fatter.

Comments

Popular posts from this blog

Dark Horse of the Apocalypse

Here I am, my second blog entry. What I have to say, I am not sure, I have so much to say but nothing to talk about. I watched I Am Legend the other day; in spite of video-game type CGI, the film was pretty decent. I cannot say it was memorable, as far as an apocalyptic film goes, it rose just above mediocre. Children of Men is far more entertaining, deep, and plot driven. If one were to spend two hours, the latter would be better time spent, especially considering the production quality. Speaking of the apocalypse, the presidential race is heating up quickly. Apparently, Mike Huckabee has something to offer as a presidential candidate. I did not know the GOP is so interested in perpetuating the Bush foreign policy that they are willing to support a pseudo-clone of the current commander-in-chief our nation so dearly admires. Ron Paul receives little-to-no attention from the media compared to other candidates but he has the money and grass roots attention (including a priva

A New Virtue

There is a pseudo-virtue that I cannot help but see as necessary to make it through a successful workday. I don’t know what to call it except a collective mindset . Many tasks at any job can be done by one person but they are often time consuming and messy. If another person steps in the job runs smoother; we know this ad idiom, "two heads are better than one." The ethic is not complicated but it contradicts a very American sentiment, individualism. Where I work, if one person fails to do something, everyone fails. If one person succeeds, likewise, everyone succeeds. Though not commonly perceived, such is life outside of work. Independent of whether the society adapts the collective mindset , any single individual can have one making society a better place. I cannot consider this pseudo-ethic as a sane dictum of governance, I am a libertarian after all; though it would undoubtedly be pleasantly enculturated if each person took it upon him or herself to look after ea

My Heart Bleeds

I am not a scientist or philosopher. I have not exhausted the depths of scientific discovery or waded into the philosophical postulations of all the “why”s and “how”s of existence and nature and purpose. Nor am I an artist –not in any traditional sense– but I do have a sense of what is communicated in arte. Even bad arta; an expression of one’s self, being, perception, and experience. One of my favorite artists is Bob Dylan. He confuses me and I have discovered why confusion is admirable. He doesn't communicate an answer or direct interpretation of life; but rather, the confusion we all feel about war and love, beauty and pain. Dylan, in many ways, combined a strange string of sounds and words that give a substantive realization to the pain that nurtures the human heart. Beauty is not found in an evasion of life, but rather an embrace of it. Recently, I had been given a bit more struggle than I cared to accept; but, as I was denied any control over my life and accepted th